Sha Tin Racecourse | Charlene Choi Appointed Ambassador for "Sa Sa Ladies' Purse Day" Again, Becoming First Artist in History to Hold the Role Twice

Description

Charlene Choi (Ah Sa) has been officially reappointed as the Event Ambassador for "Sa Sa Ladies' Purse Day 2026," making history as the very first celebrity to be named ambassador twice for this landmark event. Jointly organized by The Hong Kong Jockey Club and Sa Sa International Holdings Limited (“Sa Sa”; stock code: 178.HK), "Sa Sa Ladies' Purse Day 2026" will take place on Sunday, 8 November 2026, at Sha Tin Racecourse.

First run in 1846, the prestigious "Ladies' Purse Race" boasts a rich 180-year legacy. This year’s event continues its cherished tradition under the theme "Racing is Fashion," offering a grand celebration that seamlessly blends world-class horse racing, high fashion, and premier entertainment.

Continuing a Cherished Bond: Charlene Choi Looks Forward to Rejoining the Festivities

Returning to Sha Tin Racecourse after two years and embarking on a new chapter in her personal life as a married woman, Charlene expressed both her honor and delight at taking up the role once again. Recalling her first ambassadorial stint in 2024, she shared with a smile:

"I still remember dressing up very elegantly that day. Everyone knows I usually sit quite relaxed in my daily life, so I had to constantly remind myself to keep proper posture and sit upright! But precisely because of that extra effort, the experience became exceptionally memorable for me."

She added: "That first experience made me fall deeply in love with this classic event. The atmosphere was incredible, packed with exciting programs, and everyone was gorgeously dressed. Ever since, whenever I hear news about Ladies' Purse Day, I enthusiastically recommend it to those around me. Hearing friends praise how fun the event is fills me with a sense of shared pride."

Charlene also emphasized that with 180 years of history, the "Ladies' Purse Race" stands as one of Hong Kong’s most long-standing racing traditions—a true classic among classics.

A Two-Time Ambassador: Becoming an Iconic Symbol of "Sa Sa Ladies' Purse Day"

Having been in the entertainment industry for 26 years, Charlene herself is a timeless icon in the eyes of many. As half of the legendary pop duo Twins alongside Gillian Chung, their hits have touched generations of music lovers since their debut, cementing their status as the most beloved girl group of the Millennium era. Decades later, their enduring popularity remains unchanged—tickets for their upcoming reunion concert in December were once again snapped up instantly, proving Twins to be enduring legends in the music industry.

Much like the evolution from the historical "Ladies' Purse Race" to today's "Sa Sa Ladies' Purse Day," racegoers remain as passionate as ever across generations. Dressed in their finest attire and sporting traditional fascinators and hats, attendees transform timeless elegance into an enduring fashion statement, making this annual highlight one of the most iconic fashion-and-racing spectacles in town.

Expressing her heartfelt gratitude, Charlene shared how meaningful it is to witness such an extraordinary 180-year milestone alongside the public. She eagerly anticipates joining racegoers at Sha Tin Racecourse to experience the charm of the event once more and together carry forward this grand tradition.

Teasing a "Best Friend" Opening Guest: A Mystery to Be Revealed at the Racecourse

Reflecting on her previous attendance, Charlene recalled the carnival-like atmosphere with enthusiasm: "Every guest arrived impeccably dressed wearing beautiful fascinators, making the racecourse feel like a massive fashion party. Coupled with all the photo hotspots and delicious cuisine, it truly felt like a grand celebration."

She shared that many of her friends who attended back then praised the lively atmosphere. Upon learning of her reappointment as Ambassador, many have already been pestering her for insider details about this year’s highlights.

Charlene went on to tease a exciting surprise: one of her closest "best friends" will not only attend the event at Sha Tin Racecourse on 8 November, but will also serve as the Opening Guest for "Sa Sa Ladies' Purse Day 2026." Refusing to spoil the surprise, she invited everyone to join her at Sha Tin Racecourse on event day to discover the mystery guest's identity in person.

Regarding her outfit for this year, Charlene revealed that pink hues and statement hats remain essential components: "To celebrate the 180th anniversary of the Ladies' Purse Race, I want to go for an even grander look—perhaps incorporating red-carpet fashion elements so everyone can celebrate in full glamour." Alongside preparing her wardrobe, she shared that she has been applying face masks daily and working out regularly in preparation for both the race day and her upcoming December concert, ensuring she meets everyone in peak condition.

Visit the event's official webpage: https://shorturl.at/5wrxI

Event Details: "Sa Sa Ladies' Purse Day 2026"

Date:    November 8, 2026 (Sunday)

Time:    Gates open at 10:30 AM

Event starts at 11:20 AM

Race 1 starts at 12:30 PM

Venue: Sha Tin Racecourse

Inquiry hotline: 1817

Remarks:

Don't gamble addictively. Entrants and gamblers must be aged 18 or above.

Event start times are tentative. Race schedules, entries, event arrangements, and promotional offers are subject to change or cancellation without compensation, at the sole discretion of The Hong Kong Jockey Club. Programs and offers are subject to terms and conditions. Please refer to the official event website for details. Photos are for reference only.

For event details, terms, and conditions, please visit the official webpage: https://shorturl.at/5wrxI

Booking public facilities at the racecourse: From now on, please visit www.bookingrc.hkjc.com to reserve public facilities at the racecourse and enjoy an extraordinary horse racing experience.